In 2015 Dr. Elad Segev and I examined the Selfie Diplomacy of the US State Department. We defined selfie diplomacy as the use of social media sites to proactively manage a nation’s image. In this sense, selfie diplomacy is akin to nation branding campaigns in which a nation’s image can be created, monitored and evaluated... Continue Reading →
Digitizing the EU’s Public Diplomacy in Israel
Introduction The relationship between Israel and the European Union has been strained for some time. Indeed it is enough to review op-eds published in Israeli newspapers to sense the resentment Israelis hold towards Brussels. This is, in part, a result of three EU policies. The first is the EU’s ongoing critique against Israeli settlements and... Continue Reading →
Exploring the E.U.’s Twiplomacy
From a diplomatic perspective, the European Union (EU) is a baffling entity. On the one hand, it represents a political union of 28 member states. As such, it has governing bodies, legislative bodies and a foreign service that promotes the E.U.'s interests around the world. On the other hand, each member state in the E.U.... Continue Reading →
When the E.U. realized the potential of digital diplomacy
Like most nations and international organizations, the European Union has eagerly adopted social media over the past two years. And like most foreign ministries, the E.U.'s digital diplomacy apparatus amounts to a social media empire consisting of countless twitter channels and Facebook profiles. On twitter, one can choose to follow the E.U.'s Foreign Policy Service,... Continue Reading →