Can Brand NASA Aid Brand America?

There is a popular urban legend according to which during the space race of the 1960's, NASA spent substantial resources on developing  a special pen for Astronauts that could work in a zero gravity environment. Instead of spending exorbitant amounts of money on a Cosmonaut's pen, the Russians simply used pencils. While this is more... Continue Reading →

Nation Branding In Times of Crisis

The underlying assumption of nation branding is that countries have images, whether they manage them or not. Moreover, some believe that national images serve as stereotypes as they enable people to make sense of the world around them. Viewing national images as stereotypes leads to the conclusion that altering a nation's image is a prolonged... Continue Reading →

Exploring the Use of Hashtags

A Swedish diplomat once asked me how one can reduce the complexities of international diplomacy to a 140 character tweet. I responded by saying that Twiplomacy must be regarded as an art form, one that uses the language of twitter in order to condense foreign policy initiatives or official statements into short bursts of diplomacy.... Continue Reading →

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