Nation Branding refers to a process by which a nation's image can be proactively managed, monitored and evaluated in order to improve the nation's reputation amongst international audiences. Many view nation branding as an economic necessity given the fact that in the globalized marketplace nations compete with one another over a shrinking pool of financial... Continue Reading →
America’s Selfie: How the United States portrays itself on its Digital Diplomacy channels
Two months ago I concluded a three week exploratory study of Digital Diplomacy channels operated by foreign ministries. The study aimed to explore differences between official twitter channels and Facebook profiles and answer the age old question- are different messages used in different mediums? While three weeks are a relatively short period in the physical... Continue Reading →
Exploring Digital Diplomacy 