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Several weeks ago I analyzed the Twitter account of the Chief of MI6, the United Kingdom’s foreign intelligence agency. I was curious to examine why the UK’s top spy has joined Twitter and how he uses Twitter to advance his organization. I found that the Chief uses Twitter to increase the perceived transparency of MI6... Continue Reading →
Note: This post first appeared on the Global Policy website For over a decade the State Department has relied on social media sites to counter extremist narratives, engage in conversation with foreign publics and shape the global diplomatic agenda. Importantly, the State Department also uses social media to manage America's global image. The need to... Continue Reading →
In September of 2009, John A. Quelch and Katherine E. Jocz penned an article titled “Can Brand Obama Rescue Brand America?” In this article, the authors postulate that the traits associated with brand Obama may help bolster the international image of America which, following the Bush presidency, was that of a polluting, greedy militaristic empire.... Continue Reading →
Exploring Digital Diplomacy 