Increasing ROI in Digital Diplomacy

In recent years, digitalization has swept through diplomatic institutions altering diplomats’ working routines, norms, values and working procedures. In less than a decade, Ministries of Foreign Affairs (MFA) have migrated to social media, launched virtual embassies, written algorithms, created smartphone applications and conducted consular simulations. Some MFAs have been able to invest substantial resources in... Continue Reading →

Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →

Preparing for the #Digital Future

Prof. Corenliu Bjola of the Oxford Digital Diplomacy Research Group recently concluded that the first stage of digital diplomacy has been a resounding success. Although MFAs are risk averse organizations who value discretion and shun from the limelight, they have successfully migrated to social media and adopted new communication practices that centre on information sharing,... Continue Reading →

The 2017 Social Network of Foreign Ministries

Introduction In May of 2014, I published my analysis of the social network of world foreign ministries (MFAs) on twitter. My assumption was that MFAs would actively follow one another online in order to gather relevant information. For instance, by following other ministries an MFA may be able to identify policy changes in certain countries,... Continue Reading →

Six Degrees of Foreign Policy Narration

There seems to a prevailing opinion among International Relations’ scholars that our world is one of perpetual crises. The moment one crisis ends, such as the threat of Ebola, another begins, such as Russian military involvement in Syria. Communication has always been an integral part of crisis management. Moreover, diplomatic crises are often defined as... Continue Reading →

NATO’s Social Network

The 20th century saw the rise of multi-lateral diplomacy. Within one century, the major European powers were bound together politically and economically in the European Union while all nations of the world convened regularly in the great halls of the United Nations. In addition, the Cold War led to the creation of two multi-lateral organizations... Continue Reading →

Do MFAs Operate as Social Networks?

Public diplomacy and nation branding activities often require close cooperation between numerous stakeholders. MFAs are in a unique position to coordinate public diplomacy and nation branding efforts as they may work horizontally with other governmental branches, PR firms and corporations and vertically with their network of embassies located all over the world. In the age... Continue Reading →

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