Social media sites are predicated on the concept of reciprocity. When a user follows one of his peers, he expects his peer to respond in kind. The same is true with content engagement. The basis of social media is a social contract where users “Like” and “Share” one another’s content. Given that the ultimate goal... Continue Reading →
Can Digital Diplomacy Build Trust? The Case of Jason Greenblatt
Traditionally, diplomacy rested on proximity. Ambassadors to foreign nations resided in court so that they could assess the temperament of a monarch, create alliances with noble families, gather gossip from local scoundrels and coordinate action with their peers. Proximity has remained important in the 21st century. Ambassadors to multi-lateral organizations essentially reside in a new... Continue Reading →
How Palestine Digitized It’s Public Diplomacy
NOTE: This blog post originally appeared on the USC CPD Blog and was co-written with Professor Marcus Holmes In 2011, the U.S. State Department launched Virtual Embassy Iran, a web-based platform that aimed to promote American “values and culture” to Iranians. This embassy served as an example of how diplomats can use digital technologies to... Continue Reading →
When the World Welcomed Mahmoud Abbas to Twitter
A Momentous Year in American History: 1927 would prove to be momentous year in American history. Prohibition had now entered its eighth year yet Americans were consuming more alcohol than ever. The Mississippi river had flooded bringing about one of the worst natural disasters in American history. Baseball legend Babe Ruth and the New York... Continue Reading →