Selfie Diplomacy in a post-Brexit World

In 2015 Dr. Elad Segev and I examined the Selfie Diplomacy of the US State Department. We defined selfie diplomacy as the use of social media sites to proactively manage a nation’s image. In this sense, selfie diplomacy is akin to nation branding campaigns in which a nation’s image can be created, monitored and evaluated... Continue Reading →

Revisiting Putnam’s two-level game theory in the digital age: Domestic digital diplomacy and the Iran nuclear deal

Note: This post was originally published on the blog of the Cambridge Review of International Affairs and was co-authored with Corneliu Bjola.   In 1988, Robert Putnam conceptualised diplomatic negotiations as a two-level game in which national and international politics often collide. In this framework, constituents and interest groups (labour unions, activist groups, etc.) pursue their interests at... Continue Reading →

How Diplomats Can Combat Digital Propaganda

James Pamment has written that for most of the 20th century the term public diplomacy was associated with the term propaganda. According to the Oxford Dictionary propaganda relates to information, especially of a biased or misleading nature, used to promote a political cause or point of view. During the 21st century, the field of public... Continue Reading →

Why Are Digital Diplomacy Initiatives Short-lived?

Last week I had the pleasure of attending the International Communication Association's 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it's Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine's Facebook Embassy... Continue Reading →

Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →

Preparing for the #Digital Future

Prof. Corenliu Bjola of the Oxford Digital Diplomacy Research Group recently concluded that the first stage of digital diplomacy has been a resounding success. Although MFAs are risk averse organizations who value discretion and shun from the limelight, they have successfully migrated to social media and adopted new communication practices that centre on information sharing,... Continue Reading →

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