The adoption of digital technologies by diplomats has had a profound impact on the working routines of ministries of foreign affairs (MFAs). Specifically, digital technologies have had a temporal and spatial effect on diplomacy. The speed with which news travels online has reduced the response time of diplomats. Those wishing to comment on world events... Continue Reading →
NATO’S Digital Narrative- “What We Are”, Not “Who We Are”
The word narrative has for some time dominated conversations about digital diplomacy. At the most basic level, narratives are viewed as compelling stories through which state and non-state actors can explain their policies and actions. The narrative is thus a rhetorical and visual device that replaces official press statements lined with diplomatic double entendres and... Continue Reading →
Pull Versus Push in Digital Diplomacy: Which Approach is Better?
The Crimean Crisis has been regarded as a turning point in the relationship between Western Europe and Russia. The Crisis, which burst onto the scene in December of 2013, saw strongly worded tweets followed by troop convoys, financial sanctions and the expulsion of diplomats. In the wake of the Crisis, governments in Western Europe came... Continue Reading →
Selfie Diplomacy in a post-Brexit World
In 2015 Dr. Elad Segev and I examined the Selfie Diplomacy of the US State Department. We defined selfie diplomacy as the use of social media sites to proactively manage a nation’s image. In this sense, selfie diplomacy is akin to nation branding campaigns in which a nation’s image can be created, monitored and evaluated... Continue Reading →
Can digital diplomacy skills serve as public diplomacy resources? The case of Brexit
When evaluating the digitalization of public diplomacy, one can segment this process into two stages. The first stage lasted from circa 2007 to 2014. It was during this stage that diplomats and diplomatic institutions began to experiment with digital technologies. In 2007 the Swedish Institute launched one of the world’s first virtual embassies. In 2011... Continue Reading →
Revisiting Putnam’s two-level game theory in the digital age: Domestic digital diplomacy and the Iran nuclear deal
Note: This post was originally published on the blog of the Cambridge Review of International Affairs and was co-authored with Corneliu Bjola. In 1988, Robert Putnam conceptualised diplomatic negotiations as a two-level game in which national and international politics often collide. In this framework, constituents and interest groups (labour unions, activist groups, etc.) pursue their interests at... Continue Reading →
How Diplomats Can Combat Digital Propaganda
James Pamment has written that for most of the 20th century the term public diplomacy was associated with the term propaganda. According to the Oxford Dictionary propaganda relates to information, especially of a biased or misleading nature, used to promote a political cause or point of view. During the 21st century, the field of public... Continue Reading →
Why Are Digital Diplomacy Initiatives Short-lived?
Last week I had the pleasure of attending the International Communication Association's 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it's Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine's Facebook Embassy... Continue Reading →
Narrative Alignment as Public Diplomacy Evaluation
Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →
An Optimistic Research Agenda For Digital Public Diplomacy
Last week I had the pleasure of serving as a discussant on a panel that explored new research agendas in digital diplomacy. The panel, chaired by Professor Emily Metzgar, was part of the 2018 International Studies Association annual conference. Notably, the majority of the participants on the panel offered research agendas that focused on the negative impact... Continue Reading →