Two years ago the Dutch Foreign Ministry held a Digital Diplomacy Camp. Over the course of two days, the Camp offered a platform for diplomats, journalists, scholars and representatives of social media companies eager to discuss the digitalization of diplomacy. In one session, Jay Wang of the USC Center on Public Diplomacy reflected on online... Continue Reading →
The Banality of Soft Power
In the autumn of 1990, Joseph Nye sought to re-imagine what American power would like in the 21st century. Writing near the end of the Cold War, Nye offered scholars and policy makers a new conceptual framework through which they could understand power dynamics in a changing world. The Cold War would soon be over,... Continue Reading →
An Act of Digital Disobedience? When U.S. Embassies Raised the Pride Flag
Over the past week, several newspapers have published stories focusing on the activities of U.S. embassies during Pride Month. Specifically, these stories have dealt with the creative ways in which some embassies hoisted the rainbow flag during Pride Month. Unlike the Obama era, the Trump administration has banned the use of the rainbow flag thus preventing... Continue Reading →
The age of conspiracies: Why are Conspiracy Theories Flourishing Online?
Now is the age of conspiracies. Throughout the world, the mass dissemination and belief in conspiracy theories seems to be on the rise. These were especially visible during the 2016 Presidential elections as some argued that climate change was a Chinese invention meant to weaken the West, that Barack Obama was not born in the... Continue Reading →
How America Uses Instagram to Indict Iran
Recent weeks have seen tensions between the U.S. and Iran reach fever pitch. While the Trump administration has warned Iran not to commit any acts of provocation, or attack American interests in the region, Iranian officials have vowed to defeat America in any future war. With tensions quickly escalating, the U.S. has decided to withdraw... Continue Reading →
NATO’S Digital Narrative- “What We Are”, Not “Who We Are”
The word narrative has for some time dominated conversations about digital diplomacy. At the most basic level, narratives are viewed as compelling stories through which state and non-state actors can explain their policies and actions. The narrative is thus a rhetorical and visual device that replaces official press statements lined with diplomatic double entendres and... Continue Reading →
From Magic Bullets to Bots: How Diplomats Conceptualize Social Media
Since the late 1930's communications scholars have investigated the influence of masa media on society. At times, scholars assumed that mass media such as radio and film had an immense impact on individuals and could manipulate their thoughts, beliefs and actions. At other times scholars assumed that the effects of mass media were cumulative and... Continue Reading →
Can Digital Diplomacy Really Start A War?
On August 13th, 2017, Nick Miller published an article in The Sydney Morning Herald titled "Getting it wrong could start a war: Welcome to age of digital diplomacy". The article, which attracted much media and social media attention, proposed that digital diplomacy could actually facilitate war between states. Similar sentiments have been expressed in recent... Continue Reading →
Between National Brands and Leaders’ Brands
Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →
Can Brand NASA Aid Brand America?
There is a popular urban legend according to which during the space race of the 1960's, NASA spent substantial resources on developing a special pen for Astronauts that could work in a zero gravity environment. Instead of spending exorbitant amounts of money on a Cosmonaut's pen, the Russians simply used pencils. While this is more... Continue Reading →