Narrative Alignment as Public Diplomacy Evaluation

Despite the emergence of new technologies the task of evaluating public diplomacy activities remains a daunting one. While scholars and practitioners have offered numerous definitions for the term public diplomacy, they have yet to agree upon a method for measuring the impact of public diplomacy activities. Some have suggested that public diplomacy is a means... Continue Reading →

The Digital Disruption of the Two Level Game

In 1988 Robert Putnam conceptualized diplomacy as a two level game. At the first level lies the world of domestic or national politics. At the second level lies the world of international politics. Putnam argued that these two levels continuously collide with one another. For instance, a government's ability to negotiate treaties is limited given... Continue Reading →

Can the Internet Save Public Diplomacy?

Introduction- Narratives, Narratives, Narratives Several weeks ago I began watching a TV show depicting the lives of vampires in New York City. One of the greatest challenge facing these vampires is their lack of ability to gain acceptance from the human population. As the vampire leader summarized, “we lack a compelling narrative”. This week I... Continue Reading →

How Palestine Digitized It’s Public Diplomacy

NOTE: This blog post originally appeared on the USC CPD Blog and was co-written with Professor Marcus Holmes In 2011, the U.S. State Department launched Virtual Embassy Iran, a web-based platform that aimed to promote American “values and culture” to Iranians. This embassy served as an example of how diplomats can use digital technologies to... Continue Reading →

Ambassadors as Digital Gatekeepers

Technology has always influenced the practice of diplomacy and, subsequently, the role of Ambassadors. Until the 19th century Ambassadors were both extraordinary and plenipotentiary meaning that they had the authority to negotiate on behalf of their monarch and even sign treaties in his name. This was a result of the communication mediums that were available... Continue Reading →

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