The Banality of Soft Power

In the autumn of 1990, Joseph Nye sought to re-imagine what American power would like in the 21st century. Writing near the end of the Cold War, Nye offered scholars and policy makers a new conceptual framework through which they could understand power dynamics in a changing world. The Cold War would soon be over,... Continue Reading →

Revisiting Putnam’s two-level game theory in the digital age: Domestic digital diplomacy and the Iran nuclear deal

Note: This post was originally published on the blog of the Cambridge Review of International Affairs and was co-authored with Corneliu Bjola.   In 1988, Robert Putnam conceptualised diplomatic negotiations as a two-level game in which national and international politics often collide. In this framework, constituents and interest groups (labour unions, activist groups, etc.) pursue their interests at... Continue Reading →

Why Are Digital Diplomacy Initiatives Short-lived?

Last week I had the pleasure of attending the International Communication Association's 68th Annual Conference in Prague. My presentation focused on the digital and public diplomacy activities of the Palestinian government in the West Bank, specifically it's Facebook Embassy to Israel. While presenting my work I mentioned that unlike other virtual Embassies, Palestine's Facebook Embassy... Continue Reading →

Delivering Digital Consular Aid

Traditionally, MFAs (ministries of foreign affairs) have been viewed as organizations that face the world with their back to the nation as they have been responsible for communicating with foreign populations rather than the national citizenry. Thus, unlike ministries of Justice, Homeland Security and Culture, MFAs were never able to foster a domestic constituency putting... Continue Reading →

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