10 Tips to Increase ROI on #DigitalDiplomacy

On Friday, December 2nd, the Oxford Digital Diplomacy Research Group, and the Latvian Mission to Geneva, co-hosted a Digital Diplomacy event at the UN headquarters in Geneva.  The purpose of the event was to examine whether there is a Return On Investment in digital diplomacy activities. The event demonstrated that the first stage of digital... Continue Reading →

Evaluating the Dialogic Activities of London Embassies

When one explores the digital diplomacy activities of embassies, he is often surprised by the number of social media accounts embassies now maintain. For instance, embassies in Washington DC are often active on Facebook, Twitter, YouTube and Instagram.  The rationale for operating several accounts lies in the understanding that audiences use different social media platform... Continue Reading →

Digital Diplomacy in the Age of Political Extremity

Introduction Over the past year, a growing number of scholars, diplomats and journalists have reflected on the growing importance of algorithms to the conduct of diplomacy. Some MFAs now employ algorithms to analyze online discourse in foreign countries in an attempt to anticipate civil unrest. Likewise, algorithms are used to identify relevant audiences for public... Continue Reading →

Can Brand Trudeau Help Shape Brand Canada?

In September of 2009, John A. Quelch and Katherine E. Jocz penned an article titled “Can Brand Obama Rescue Brand America?” In this article, the authors postulate that the traits associated with brand Obama may help bolster the international image of America which, following the Bush presidency, was that of a polluting, greedy militaristic empire.... Continue Reading →

A Missed Opportunity: China’s Use of Digital Diplomacy during the G20 Summit

Earlier this month, China hosted the leaders of the G20 countries for their annual summit. International summits have traditionally played an important role in diplomacy. On the one hand, summits hold ceremonial or dramatic importance as they demonstrate one of diplomacy’s function in international relations- ensuring stability and peace. On the other hand, summits also... Continue Reading →

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