10 Tips to Increase ROI on #DigitalDiplomacy

On Friday, December 2nd, the Oxford Digital Diplomacy Research Group, and the Latvian Mission to Geneva, co-hosted a Digital Diplomacy event at the UN headquarters in Geneva.  The purpose of the event was to examine whether there is a Return On Investment in digital diplomacy activities. The event demonstrated that the first stage of digital... Continue Reading →

Evaluating the Dialogic Activities of London Embassies

When one explores the digital diplomacy activities of embassies, he is often surprised by the number of social media accounts embassies now maintain. For instance, embassies in Washington DC are often active on Facebook, Twitter, YouTube and Instagram.  The rationale for operating several accounts lies in the understanding that audiences use different social media platform... Continue Reading →

Digital Diplomacy in the Age of Political Extremity

Introduction Over the past year, a growing number of scholars, diplomats and journalists have reflected on the growing importance of algorithms to the conduct of diplomacy. Some MFAs now employ algorithms to analyze online discourse in foreign countries in an attempt to anticipate civil unrest. Likewise, algorithms are used to identify relevant audiences for public... Continue Reading →

Turkey Launches #DigitalDiplomacy Blitz

During the night of Friday the 15th of July, as Turkish soldiers attempted to stage a coup and oust the Turkish government, MFAs and diplomats were slow to comment on events. By the time official statements were issued by the State Department or Downing 10, social media networks were flooded with images and video of... Continue Reading →

#AskNetanyahu- A Wasted Opportunity?

Scholars of digital diplomacy often criticize diplomats for not realizing the potential of social media to stimulate conversation with online publics. Indeed I have often advocated the use of Twitter, Facebook and other platforms for conversing with online publics that are opinionated, well informed and clamoring to be heard. One method of stimulating conversations between... Continue Reading →

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