The Banality of Soft Power

In the autumn of 1990, Joseph Nye sought to re-imagine what American power would like in the 21st century. Writing near the end of the Cold War, Nye offered scholars and policy makers a new conceptual framework through which they could understand power dynamics in a changing world. The Cold War would soon be over,... Continue Reading →

Between National Brands and Leaders’ Brands

Last week British consultancy firm Portland Communications published its yearly Soft Power Index. The Index soon garnered global media attention as France ranked first trouncing America which had to settle for third place. According to Jonathan McClory, author of the Soft Power 30 report, France advanced to the first place thanks, in part, to the... Continue Reading →

The US’s LGBT Digital Diplomacy Blitz

The US and LGBT rights On the 26th of June 2015, the US Supreme Court ruled that the country's constitution guarantees the right to same-sex marriage thereby legalizing gay marriage across the United States. The ruling, seen as a major achievement for LGBT activist around the world, had both domestic and global implications. In recent... Continue Reading →

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